RSVP HERE

Featuring

A graduate of UA (#BearDown), Jay Baer has written 7 best-selling books on marketing and customer experience, and is a Hall of Fame keynote speaker.
But his REAL passion is tequila. Jay and his business partner Maddie Jager run one of the world’s most popular tequila education channels on Instagram (@tequilajaybaer), TikTok (@tequila.jay) and beyond.
Jay has reviewed hundreds of tequilas, visited dozens of distilleries, and created several limited-edition single barrel tequilas, including a beautiful new reposado with Alma del Jaguar.
Meet Jay at Southwest Spirit, and experience a guided tequila education course and tasting you won’t forget.

The quintet is led by songwriter, vocalist, and rhythm guitar player, Benjamin Wilkinson—with Chris Byrne on bass guitar, Jameson Clay Koweek on pedal steel and lead guitars, Michael Newman on drums and percussion, and Emily Rockey on backing vocals. Their debut EP “Two Year" released in March 2023 was featured as KXCI’s “Pick of the Week” and Americana (AMA) stations across the country have continually included their songs in playlist rotation. In May 2024, the band released their second album, "Big Wide States." Read a review on Americana Highways and the feature article in the Tucson Weekly.

The Northern Jaguar Project (NJP) preserves and recovers the world’s northernmost population of the jaguar, its unique natural habitats, and native wildlife under its protection as a ﬂagship, keystone, and umbrella species.

Alma del Jaguar is crafted using traditional methods designed to highlight natural flavors of the agave plant and the terroir of the Los Altos (highlands) region. Our production partners, the Vivanco family, are 5th generation tequileros who have been growing agave in Los Altos de Jalisco since 1929.
Alma del Jaguar was created to help protect wild jaguars in Mexico and the U.S. As a U.S.-based tequila company with production partners in Mexico, we feel compelled to dedicate our efforts to the jaguar populations closest to us and the distillery. So we donate directly to conservation organizations like the Northern Jaguar Project who manage the Northern Jaguar Reserve in Sonora, Mexico and help protect the northernmost population of wild jaguars in the world.